Are Baby Boomers Financial Marketers’ Millennial Secret Weapon?

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Stop the Millennial Madness: Why This Generation Isn’t as Mysterious as You Think Jennifer Faulkner May 24, 2016 | 9 min. read Demographics can be valuable to marketers and business owners but the obsession with Millennials as either saviour or sinner can actually stagnate your growth and blind you to new opportunities.

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Millennials are a big generation at 75.4 million, but baby boomers aren’t that far behind with 74.9 million. Those over the age of 50 make $2.4 trillion in annual income in the U.S., and AARP reports that about half of all consumer spending is done by baby boomers. Yet only 5-10% of marketing efforts target my generation.

Digital marketing-even the most advanced methods-works for baby boomers! In fact, 85 percent of baby boomers consistently spend time browsing and shopping online, and "66 percent of people over 50 in the U.S. routinely make purchases from online retailers." Fewer baby boomers than Millennials own a smartphone, but still a 43 percent.

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The entire infrastructure of the financial order needs an overhaul. That and nothin but that, is the secret promise of the “yin. The world is still run by baby boomers and GenX, while its younger.

"Millennials inherently understand how to push the right content to the right audience at the right time vs. posting media and hoping that an audience finds it. According to the data, Millennials are 183 percent more likely than Baby Boomers to post a video to Instagram." Millennial Marketers Understand the Power of Video.

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We hadn’t yet had a housing crash. or a financial meltdown. This reflects both changing preferences by the aging baby boomers and the tastes of the millennials, who tend to prefer mixed drinks.

IMN, Houston, Texas. 674 likes 2 talking about this. IMN provides content-driven digital marketing services, including newsletters, social media and.

Gallup’s research has also shown that one of the strongest factors for retaining Millennials, Gen Xers, and Baby Boomers is emphasizing mission. “When you have purpose on your side, it’s like a.

Many define the ‘Millennial Generation’ as those having been born between 1981 and 1996. This generation is used to instant results, changing technology, and an attitude of working smarter, not harder.